The Globe brand has been around since the nineties as a part of its Specialized parent, but starting now it is it’s own entity with a new line, starting here with the Roll. Think the way that Mini is made by BMW but occupies a separate segment of the market and you will see the new Globe. Launched just this week in Minneapolis, the new Globe is build on a vision of inspiring others to ride bicycles through solid design from both an aesthetic and functional end........

http://urbanvelo.org/specializedglobe-brand-launch-meet-the-roll/